Twitter’s Take on the 2012 Golden Globes [INFOGRAPHIC]
Twitter was the most dominant social network for the Golden Globes with a peak of 6,162 Tweets per second. As Mashable’s Brian Hernandez notes, that would easily put the ceremony on the list of top tweets per second.
What moments really connected with Twitter users? Networked Insights ran some analysis and came up with some overall trends.
According to Networked Insights:
- 62% of the conversation was about the winners
- 48% of the conversation was about the Red Carpet
- 12% was about upsets — that is, unexpected winners
- 9% was about Gervais
Gervais’s monologue was well received, but nearly 32% of the tweets about the comedian were about how he wasn’t making enough jokes or on-screen enough, according to Networked Insights.
Meanwhile, TweetReach worked with mhCarter Consulting and the Hollywood Foreign Press Association to track and analyze tweets. It came up with this infographic:
Zooey Deschanel had the most re-tweeted post of the night when she flaunted her Prada dress and specially painted fingernails.
According to TweetReach, the second biggest spike of the night came with discussion of Tina Fey’s photobomb of Amy Poehler. We know that was our favorite moment.
Despite a lack of breakout moments, television ratings for the 2012 Golden Globe Awards were virtually the same as in 2011.
But networks such as Twitter added to the fun this year. Social media was definitely one of the reasons I continued to engage and watch the ceremony, even after it became apparent that Gervais was going to be kept away from the microphone as much as possible.
Did you stay tuned-in because of the online discussion? What moments were the most discussed in your social streams? Let us know in the comments.
Photo courtesy of @RickyGervais