Social Surfing: Mon.ki Applies Twitter Conversations to Web Browsing
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Quick Pitch: Mon.ki is a Chrome web extension that integrates Twitter content with what’s open in your browser. Users can quickly find out what people are saying about products or news.
Genius Idea: Mon.ki sweeps webpages and gives users the lowdown about given topics in real time on Twitter. It automatically shows related tweets and user profiles.
Sure, you value credible website searches, but it can also be helpful to know what people are said about said topic on Twitter. Mon.ki is a Chrome web extension available for download that aims to help individuals consume information one webpage at a time — and optimizes social discovery in web browsing.
Mon.ki shines light on the organic conversation surrounding topics on a single webpage.
Mon.ki is a product built to be used as a “social compass,” Mon.ki CEO Tim Delhaes tells Mashable. Users can immediately find out what people are saying about a breaking news article or product for sale.
“If I am reading about a product or new service or something interesting that’s going on, instead of switching over to Twitter to see what people are saying about this, I can go to Mon.ki,” Delhaes says.
After downloading the Mon.ki web extension, the tool shows up as an icon next to the URL window. The application only opens when clicked. Mon.ki automatically searches Twitter for what topics you’re currently looking with the Chrome browser.
Mon.ki currently only integrates Twitter, but will open up to Facebook, Google+, Linkedin, Meetup and other social network integrations. It automatically extracts topics and names from the web page that is open in the browser. Then searches your social networks to turn up related tweets, users and feeds all in one browser.
Mon.ki also lets you tweet and search Twitter directly from the browser sidebar without opening another tab.
There’s a saturation of information on the Internet that makes it impossible to digest, says Delhaes.
“We’re moving through a moment of explosion of information,” he says. “Every day, we get more information and we get it in different formats.”
The startup team says this is only the “beginning of a long road” to creating an alternative to reading hundreds of tweets and looking through dozens of user profiles before finding something relevant. The team behind Mon.ki adamantly wanted to steer clear of building another application or social network. Rather, it’s a “social compass” putting information people want into their view.
“It’s a solution to a problem that’s fundamental for people using the Internet on any device. We call this providing social context,” Delhaes said. “When you look at information, it changes in meaning and relevance when you can associate it to people.”
The team is working to bring Mon.ki to mobile and other web browsers in the next few weeks.
Since the company hopes the personal search engine will have an impact of decision making and product purchases, Delhaes hopes to base the business model around this idea.
The week-old startup is now in its private beta stage. The first 500 Mashable readers can access the browser tool by signing up at Mon.ki and emailing their Twitter handle to email@example.com.
Image courtesy of Flickr, Jeremy Levine Design
Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.