Instagram Photos Can Sell Real Estate
Instagrammers are the new brand influencers, sharing photos from their mobile phones with friends and family at a dizzying pace. Since December 2011 the number of Instagram users has almost doubled. That’s a lot of new users. Facebook has such confidence that it recently paid $1 Billion to purchase Instagram.
Why does this matter to real estate agents? Instagram is becoming another major player in the socia media field for business. Many businesses like Starbucks and The Corcoran Group in Manhattan have already jumped on the bandwagon.
How can you use Instagram to sell real estate? The tool has a unique feature that allows you to “Geotag” your image locations when you shoot them. You are already photographing your properties and now you can instantly put them on the map within the Instagram app.
When you take a photo using your phone or tablet, your device logs the coordinates indicating where the photo was taken. If you want to share that location information, you can do so in the Instagram application. It’s an easy way to add context to photos, document travels, and see pictures other Instagrammers took nearby.
This in turn will let other Instagram users know where the property is…think of it like adding your listing photos directly to an Instagram map. Also, Instagram makes it incredibly easy to SHARE these images AND their locations.
It’s like the application was MADE for real estate!
If you are not yet using Instagram on your smartphone…it’s definitely worth checking out. It even makes your photos LOOK better!