Tablet Newspaper ‘The Daily’ Launches on iPhone
The app [iTunes link] is relatively basic, lacking the creative design that makes its tablet counterparts so eye-catching and immersive. After bypassing a static screenshot of the cover, users can pull up a menu to navigate and explore stories by vertical. Stories are displayed with an image or video, followed by a headline, text and sometimes a slideshow at the end. Banner ads hover at the bottom of every screen.
Given its lack of a ‘wow’ factor, I doubt the iPhone app will do much to boost The Daily subscriber numbers, but it will allow existing subscribers to access content when they don’t have their tablets on hand.
The Daily launched an Android tablet edition in January and announced in February that it had passed the 100,000 paid subscriber mark. Publisher Grey Clayman told Mashable in February that he expects The Daily will be profitable within “the next couple of years.”
A subscription to The Daily costs $0.99 per week (iOS subscribers only), $3.99 per month or $39.99 per year following a one-week free trial.