Who Are the Top Retailers on Social Media? [INFOGRAPHIC]
It’s become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stores and on the Internet, too.
Campalyst has provided this infographic, which covers the largest Internet retailers in the U.S., and their presence on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest.
Victoria’s Secret is the top retailer on Facebook, with nearly 18.5 million fans, followed by Walmart with about 15 million fans. According to Campalyst, 97% of the Top 250 Internet Retailers are on Facebook, and average number of fans there is close to 1 million.
On Twitter, Major League Baseball is the leading Internet retailer account with 1.9 followers. The brand also has the most on Google+, boasting more than 600,000 followers.
Retail channels on YouTube do not show numbers as large as the other social platforms. Nike has the most subscribers with more than 200,000.
Pinterest is still relatively new to the social media game, which explains why its numbers are the lowest. It may also suggest that the platform is better for user-generated content, rather than retail. Nordstrom leads on Pinterest with more than 14,000 followers.
The infographic also breaks down what retail industries are leading on each platform. For example, apparel/accessories average 100,000 followers on Twitter, while computers and electronics only average about 62,000 — yet computers and electronics is the top industry with subscribers on YouTube.
Take a look at the stats below and let us know what you think. Do any of the retail brands or industries surprise you? Is retail suitable for all of these platforms? Share your thoughts in the comments.
Thumbnail image courtesy of iStockphoto, pressureUSA