How can Social Media Help My Business or Nonprofit?
Social media is more than just a buzzword. There are opportunities and measureable results that can be extremely beneficial to companies of all sizes. While Facebook and Twitter may be included, it’s more than that. Traditional advertising methods are still an important component to any marketing campaign. The trick is to amplify and incorporate the traditional with the new to harness the power of word of mouth marketing.
The world as we know it has changed forever with the emergence of the Internet. There’s a whole new world out there to engage, interact with and inform using online social media tools. In today’s business scenario, social media offers an easy, affordable and effective way to connect with your target audience and create brand awareness. Whether you run a large conglomerate or a medium size business you can no longer afford to ignore the importance and benefits of social media.
Medium and small business owners can enjoy a higher level playing field with large companies through social media marketing. Accessing social network sites and social media tools enable you to connect directly to your customers and get a clear idea as to what they want, where they are and what makes them tick. And that is the key to success – Know Your Customer. Once you know them, it becomes easier to reach out to them and create brand awareness by increasing your visibility.
Benefits that Social Media Can Provide
- Gives you the opportunity to begin listening to what others are saying about your company.
- Allows you to have one-to-one communication with your consumers.
- It can be used to gather feedback about new products.
- It personalizes your corporation/brand
- Provides channels to produce and distribute exclusive content that can be shared which in return extends the voice of your brand.
- Can be used to share exclusive information and offers to your loyalists.
- It’s an extension to your public relations strategy.
- Provides platforms to build communities for your brand enthusiasts around your product and company.
- Offers opportunities that will bring exposure to your company.
- Provides potential opportunities for word-of-mouth buzz about your company and products.
Using social media on a regular basis is a good marketing strategy. But how exactly do you do that? Well, the possibilities are endless, from podcasts to Web 2.0 campaigns, forums and networks to online communities and blogs. In order to use social media to your advantage you need to first formulate a sales and marketing plan for the Internet. What’s the best way to utilize social network sites and content platforms to reach your target audience? How can you improve traffic and start a word of mouth campaign that will positively impact your business? Does sending out surveys to your customers or providing them a forum to give feedback work for you?
Recent research has shown that almost 67% of users access the Internet for social networking.That’s the power of social media participation! It helps you build new relationships and networks, strengthen existing relationships, meet likeminded people with the similar interests, create brand awareness, inform customers about new products and services, get feedback from clients to improve your business and customer relations, increase customer loyalty, know your customer base better and target them more effectively, win new clients, generate direct sales and establish a reputation as a forward thinking company.
The good thing is, social media is cost effective, and it takes less time to reach out to customers and has endless possibilities. You can reach out to potential clients in a cost effective manner by advertising on social websites, especially if you’re a small business owner who doesn’t have the budget for television and advertising campaigns. You can also receive and send relevant information, connect and network with groups and individuals through social media sites like LinkedIn, Twitter, Facebook, and YouTube.
Social Media Services
Our goal is to expand your business by creating a robust online social presence. Customers will find you faster and easier online, and our “top of the mind” marketing will help you retain customers and encourage their word of mouth recommendations. We would be happy to analyze your business marketing strategy and develop a unique social media plan that fits your needs. Here is a sample of the services we provide and the associated fees.
Other social media sites can be added according to your individualized social media plan. Remember that over 35% of Central Texas residents are Hispanic, so we provide fully bilingual services in English and Spanish! For a Free Analysis of your advertising and social media needs, Contact Robert Butler at 512-758-9134 or firstname.lastname@example.org to discuss your business’ unique needs and marketing strategy.